Even as a supporter of the South Carolina Heart Gallery Foundation and advocate for children in foster care, I still get goose bumps every time I see one of our commercials on TV.
TV commercials are a vital, strategic channel for us to spread the word that over 690 children in South Carolina are currently waiting to be adopted. Thanks to the expertise of our Board of Directors, our commercials are seeing a tremendous impact in the number of families who are contacting the South Carolina Heart Gallery about adopting a child.
In fact, the South Carolina Department of Social Services recently announced the adoptions of 1,798 children since 2011—a 50 percent increase—and a reduction in the number of older foster children who choose to leave their families once they turn 18.
The South Carolina Heart Gallery Foundation started running commercials across the state in early 2012. Think that’s a coincidence? Neither do we.
We’re proud of both the impact our commercials are having and the frequency they are being aired. Thanks to the generosity of our partner stations, our advertising funds are going a long way in spreading the message of our waiting children to more and more prospective families.
We’ve estimated that just from October to December 2013, our commercials had over 2.5 million gross impressions across the state. That’s a lot of people hearing our message!
So to both our partner TV stations and our supporters who make these commercials possible, we say THANK YOU!
The South Carolina Heart Gallery Foundation supports the work of the South Carolina Heart Gallery, which is a collaborative program administered and supported by the Children’s Foster Care Review Board, Office of the Governor and the South Carolina Department of Social Services.