The Power of Video

If you’ve been following our blog or Facebook page for a while now, you’ve probably already seen some of the individual child profile videos that we’re creating. Yes, they’re fun. They are also heartwarming and powerful—mainly because the children in foster care in our state are so awesome.

 

But our decision to move into videos was strategic for other reasons as well. Here’s some of the research behind why the SC Heart Gallery Foundation videos have been so successful:

 

In a Forbes article last year, Brent Weinstein, Head of Digital Media at United Talent Agency, explained the increasing influence of digital video creators in spaces such as YouTube.

 

“The leverage they have with audiences is something we’ve never seen before. It’s a medium we’ve never seen before, in terms of quality, how it extracts response from its audience, and the power that the individual creator wields,” Weinstein said.

 

The article notes that on 2012, one hour of YouTube video was uploaded every second. In 2013, 72 hours of online video was uploaded to YouTube every minute. People are making and consuming videos en masse, making YouTube a media powerhouse.

 

Another article by Richard Tiland, CEO of New Evolution Video, in Forbes in June 2014 reinforced that video is “The Premier Communications Tool Of Today.”

 

“The use of video is so ubiquitous in our everyday lives, it has become part of our subconscious.  We don’t even realize how much we know and learn from vide,” Tiland wrote.

 

“Since video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression.  The messaging is concise and easy to understand, reaching people of all demographics.”

 

The South Carolina Heart Gallery Foundation supports the work of the South Carolina Heart Gallery, which is a collaborative program administered and supported by the Foster Care Review Board, Office of the Governor and the South Carolina Department of Social Services.

 

Sources:

http://www.forbes.com/sites/womensmedia/2014/06/22/the-power-of-video-the-premier-communications-tool-of-today/

http://www.forbes.com/sites/lorikozlowski/2013/07/31/future-of-content-the-power-of-video/

 

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